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Realtor Awareness Program: Early in my tenure as Communications Manager for Norfolk Public Schools, we identified local Realtors as a key stakeholder group. Because of their contact with potential new residents, it was imperative that these real estate professionals have a positive regard for the city's public schools. To this end, we revived and revamped a Realtor Awareness Program bringing Realtors into our schools annually to share the good news about our district. We tripled attendance of previous events with virtually all participants rating the program as highly valuable and indicating that they would attend future programs. These annual programs are supported by periodic advertisements placed in the the real estate tabloid of the local Saturday paper. As the popularity of the event has increased, three major realty companies have become sponsors significantly defraying costs for the program. |
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